So easy, even a Cave Man can use it. Unless you are living under a rock, you are aware of the impact of sites such as Facebook, Twitter, LinkedIn and the like. Social Networking has become the way of marketing, branding and networking for business, ahead of all other media. Within just a few years, this phenomenon has literally changed the way the world communicates, and business does business. What started as a way for college students to stay in touch and for home made videos to be viewed by the masses, social media has revolutionized the digital world. Social Networking will never replace the importance of direct contact, face-to-face meetings, video conferencing, phone and email; they serve as a supplement to the traditional business approach.